William is the founder and Creative Director of Smart Design Studio and is directly involved in every project, contributing at all stages from design to final delivery. His buildings have received critical acclaim, many prestigious awards and have been widely published in architectural and other publications.
His, and the Studio’s, approach to design is holistic, combining both architectural and interior design with a passionate attention to detail. Since 1997, as Creative Director, William has been directly involved in each project, and is continuously exploring ideas in his work relating to flexibility, contemporary living and the merging of art and architecture.
William’s enthusiasm and passionate attention to detail is fundamental to the Studio’s success, motivating a highly dedicated team of architects and interior designers to realise projects of high quality and innovation producing work that is both detailed and resolved.